The premise is that the woman in black is challenging these ladies to get themselves dolled up in 10 seconds. This is pretty (wink) impossible, but the third lady completes the task easily. With a method which should have earned her a trip to the emergency ward, she instead smiles confidently. Quick, easy and efficient, and as a user of this OS on my computer, I've used her technique just as much (sans makeup) when learning how to use it the first time. Pretty honest commercial indeed.